For their Spring 2016 campaign, INC International Concepts [Macy’s private label brand] turned to instafamous couple Murad and Nataly Osmann to take the lead in a travel inspired line.
Since 2012, Murad and Nataly have captivated over 3.8 million people across the world, who
live vicariously through the couple’s extensive travels and popular #followmeto hashtag. Most recently, the couple visited Mexico City to shoot an iconic “follow me to” photo wearing a piece from the new INC line.
Given their love for skyscrapers and unique architecture, it comes as no surprise that the release party was held in the observation deck of the World Trade Center in New York City. At over 100 floors high, the view of New York becomes almost as uniquely exotic as some of the locations in the campaign.
The party was just as cohesive in itself, as custom drinks were were named “the Destination”, “the Adventure” and “the Story”, corresponding to three different make shift boards reminiscent of a scrap book displaying the clothes. The line featured printed hoodies, denim shirts, and other basic items; however, a creme laser cut moto jacket stood out along with a pebble textured button up paired with a black neoprene bomber.
Stay with the action at #FOLLOWINC and @muradosmann x @natalyosmann