Helping families in need has never felt so “GOOD.”
Entertainment and lifestyle retailer HSN has partnered with Jessica Seinfeld and her organization GOOD+ Foundation to launch a new and exclusive accessories line, GOOD+.
GOOD+ Foundation is a nonprofit organization that partners up with national leading programs to break the cycle of family poverty through the power of donated child products and transformational family services.
HSN and GOOD+ Foundation partnered up to create fashion pieces and accessories that have been designed from the heart. The collection was designed with the busy woman in mind and consists of trendy scarves, wraps, ponchos, cardigans and vests that are both fashionable and versatile and can effortlessly go from day to night. The exclusive collection aims to provide families in need with essential child gear, clothing and services.
“I am a believer in functional fashion — items designed for busy women with demanding schedules. Most women I know want to be comfortable but look great with little effort. I created this collection for them – the HSN woman – who I know loves to give back and support moms in need,” said GOOD+ Foundation Founder and Board President Jessica Seinfeld. “I am so thrilled to be launching the line with HSN so I reach the women who have inspired the collection and allow our work to help families in need reach more households across America.”
Jessica is set to appear and launch the collection on HSN on April 28 during “The List with Colleen Lopez: HSN Cares Special Edition” (9-11pm ET). During the launch HSN Cares will donate two days of diapers to a child in need to the GOOD+ Foundation for every GOOD+ item sold. HSN customers will also be able to donate to GOOD+ Foundation online at HSN.com or over the phone from April 28 through May 8.