This Thursday, Extra Butter hosted an exclusive launch party for the new Herschel Supply and Coca-Cola collaboration.
The exclusive partnership includes the release of three products made from durable, environmentally conscious materials. The venue brought together Herschel and Coca-Cola enthusiasts from fashion to entertainment and music, with an elaborately crafted display for the limited edition bags. Attendees enjoyed Coca-Cola drinks and beer along with a live DJ and hors devours to celebrate the launch.
The Spring 2016 collection is available in red and black, with ten PET plastic bottles incorporated into the iconic Herschel Lawson backpack and also into the newly introduced Sparwood duffle. Guests of the event party were gifted with the Chapter travel kit bag (made with four PET plastic bottles into the fabric) stuffed with Coca-Cola goodies including a Herschel labelled Coke bottle, USB stick, and a Coca-Cola bottle opener.
If you’re based in NYC, celebrate the release of this exclusive partnership at the Herschel Supply for Coca-Cola® Pop Up Shop located at Extra Butter. Each day, consumers will have the opportunity to win Herschel Supply for Coca-Cola product package from a vintage Coca-Cola vending machine. Each week, consumers will have the chance to win $500 travel vouchers! The pop up will be open from January 22 to February 7.