Gustav von Aschenbach’s Robert Geller redefines conventional presentation at NYFW

Vertical stripes and oversized checkered prints were the names of the game at Gustav von Aschenbach’s unconventional men’s fashion show at the Cadillac House in New York City this past Tuesday, February 6th.

Designer Robert Geller experimented with an entirely new means of presenting the “Tokyo meets New York” inspired men’s clothing line by utilizing a hologram display of a single model in a variety of the outfits.

Purposeful glitches appeared as the model “walked.” The strobe-like affects resembled pieces of broken glass, setting a literally edgy tone over-top of the already over-sized pea coats and street-style wear.

Certain looks from the line seemed to either pull elements of preppy fashion-wear or were tied together by a loose hanging, moniker printed belt that boldly blended with the youthful, contemporary vibe of the entire collection.

The innovation and utilization of this new technology was hypnotizing, but the use of a single LED presentation parked at the head of a large, airy room seemed a bit underwhelming. Nevertheless, the ingenuity and creativeness of both Geller’s second iteration of the collection and the unorthodox presentation may have set a new precedent for a newfound marriage between fashion presentation and innovative technologies.

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