Glitter, Bubbles, and Couture: Diana Mahrach’s Runway Takes NYFW by Storm

To round out the end of New York Fashion Week,  the renowned 3 West Club transformed into a vibrant hub for high fashion and philanthropy as Diana Mahrach showcased her latest collections.

The crowd sat in anticipation of a fabulous night: armed with cocktails by BIATCH Tequila and suited in sparkly couture. The venue at the iconic 3 West Club was beautiful. The space was filled with shimmering architecture, a crowd dressed to the nines in sequins and bright hues, and techno pumping.  The energy was viciously chic- equal parts excitement and edge.

The models, each showcasing their unique personalities as well as the designs, were a breath of fresh air as they strutted wearing Diana Mahrach’s women’s and men’s collections. Each look was a blend of classic technique with contemporary drama. There was a gown covered head to toe in giant floral appliques, a gold and orange layered dress, tassels, and dreamy looks all around.

Before the runway hit, BIATCH Tequila cocktails stole moments of their own. The cocktails were pink, bubbly and served theatrically by a bartender who gave us performance art. The event benefitted the Center for Family Services Palm Beach, tying couture to a cause.

Spectacle, sparkle and heart are 3 words that defined Diana Mahrach’s fashion show. It reminded me that fashion isn’t just about what you wear, it’s about how it makes you feel. And it made all of us in the room feel alive.

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