If you’ve ever camped out for sneakers, prepare to see your life story documented in the all new “Sneakerheadz”
Directed by David T. Friendly and Mick Patridge, “Sneakerheadz” takes an in-depth look into the world of sneaker culture, from the aesthetic to unifying elements as well as the darker sides of this subculture. The documentary also compares sneakerheads from the states with those from Japan, where some of the world’s most prominent Sneaker stores are located. “Sneakerheadz” features insight from designers like Jeff Staple, creator of the Nike NYC Pigeon Dunk and owner of successful New York streetwear joint Reed Space.
Wale, Vashtie, DJ Skee, Frank the Butcher, Rob Dyrdek, Samantha Ronson and Mike Epps also lend their expertise to the documentary providing a wide range of perspectives. The documentary also tackles the the uglier side of this fandom and how a hobby can evolve into hoarding which ultimately becomes an addiction. Obsession is a very real aspect of sneaker culture as there an over saturation of sneakers available for purchase, with newer and newer models being released every day. “Sneakerheadz” ends on a poignant note about how one can only participate in the culture for so long before transitioning to admiring from afar, noting that, that initial passion never dies.
The film opens theatrically August 7 in NYC and LA with national and Vimeo On Demand release to follow.