You likely know Ferrero Rocher’s chocolate from its iconic ball shape. Now, you’ll be able to enjoy these hazelnut chocolate treats in squares.
Ferrero Rocher’s chocolate squares come in four varieties, each showcasing the brand’s iconic roasted hazelnuts. They come in milk chocolate, white chocolate, dark chocolate, and caramel, and are layered with hazelnuts, crunchy crispies, and creamy chocolate filling. In line with the brand’s original chocolate balls, these squares are individually wrapped, making for a perfect midday pick-me-up or on-the-go treat. Chocolate fans will appreciate the variety pack, which allows you to try the Milk Hazelnut, Dark Hazelnut, and White Hazelnut assortments.
To ring in the launch of their new chocolate squares, Ferrero Rocher invited guests at The Oculus in New York City to celebrate with them. For three days, an immersive Celebration Machine brought passersby the opportunity to try the new chocolate squares and find the joy in everyday life. The Celebration Machine was inspired by Ferrero Rocher’s iconic gold packaging, illuminating the ground floor of the Oculus in its same regal color for the launch.
Guests were prompted by the machine to select a reason to celebrate their day, from getting a job offer to simply making it out of bed. Then, the machine would dispense a chocolate square, with a chance of winning up to hundreds of dollars in prizes. The pop-up also featured a calligraphy station to personalize new bags of chocolate, and a digital photo mosaic that updated in real-time with each guest’s picture.
If you missed the pop-up, don’t worry — the celebrations are continuing this month with a nationwide sweepstakes through Ferrero Rocher’s Instagram until Oct. 14. Simply follow them on Instagram, visit their sweepstakes post, and comment a reason to celebrate, big or small. You might win one of their prizes of up to $500.
Ferrero Rocher’s chocolate squares are now available at retailers nationwide. For more information, visit their website. For the nationwide sweepstakes, official rules and guidelines can be found here.
(Feature photo by Lanna Apisukh)