EXPRESS announced its spring 2016 campaign, “EXPRESS YOURSELF,” that will star high-profile model Natasha Poly.
EXPRESS has partnered up with world-renowned photographers Inez and Vinoodh to unveil a fresh, leading edge approach to the spring 2016 campaign. The campaign is set to capture the essence of the EXPRESS girl- effortlessly stylish, sexy and confident. Inez and Vinoodh are both famous for their creative style of fusing art with fashion in magazine covers, advertising campaigns and distinctive music videos.
“The EXPRESS girl is young, cool, confident and a lot of fun. She dances through life, thrilled at where she is and for what lies ahead,” said Inez and Vinoodh. “We wanted our images to be expressive, revealing a loving-life kind of enthusiasm and a cool sense of style.”
“EXPRESS YOURSELF” includes Natasha Poly bringing life to the season’s sexy cutouts, boudoir-inspired silhouettes and soft romantic pieces accented with lace and sued. The collection also includes must-have casual day and evening looks for EXPRESS customers.
Customers can get in on behind-the-scenes action by following @ExpressRunway on Instagram, @ExpressLife on Twitter, @Express on Snapchat and Facebook.com/EXPRESS