Exclusive: SheWarrior Founder Natlyn Jones Talks Having It All

She has power. She is fierce. She is SheWarrior. 

Athleticwear designer Natlyn Jones embodies what it means to have it all: a career, a family, and of course, a passion. Natlyn started as a boxing promoter and broke barriers as one of the few female leaders in the sport. After two years of fight training, Natlyn was inspired to launch the SheWarrior brand with a mission to “nurture the fighting spirit within all women and lead them towards championing their health, wellness, and inner warrior.”

All SheWarrior garments, ranging from sports bras to workout pants to athleisure sets, are sustainably made in the U.S. using water-free dyeing processes and synthetic fibers from upcycled plastic. On top of all that, SheWarrior gives back to the Klaas Kids Foundation. It’s impossible not to feel confident AF wearing a fashion-forward design like the Circle Crop Sports Top and matching Circle Leggingsas we go from the gym to grocery shopping– because let’s be real, all women multitask and we need clothes that can keep up with us!

Thankfully, Natlyn has perfected workout wear for everybody, and now she’s ready to exclusively share with The Knockturnal her secret to success.

The Knockturnal: What inspired you to start SheWarrior?

Natlyn Jones: I’ve had several career paths over the years, but fitness and wellness has always been a major priority of mine. I opened a fitness studio and worked as a personal trainer for several years before stepping in to help manage my husband Roy Jones Jr.’s boxing career and run our boxing promotions company on a more full-time basis. Even when he retired from boxing, my time in the boxing gym continued. I put on a pair of gloves and began learning the techniques of a professional fighter from inside the ring and have never looked back.

The Knockturnal: What drives the design element of the brand? 

Natlyn Jones: 

The Knockturnal: Where do you find inspiration during your daily life?

Natlyn Jones: 

The Knockturnal: Why did you opt to make SheWarrior eco-friendly?

Natlyn Jones: 

The Knockturnal:

Natlyn Jones: 

Shop SheWarrior here.