The health and wellness entrepreneur spoke exclusively with the Knockturnal on her latest partnership, business ventures, and being a mom during the pandemic.
From health and wellness to lifestyle and beauty, Hannah Bronfman has built up a portfolio of vasts partnerships. Now, Bronfman is taking part in oral healthcare by helping Pronamel launch “Pronamel Mineral Boost.” The product is said to take oral hygiene to a new level. Along with launching Mineral Boost, Bronfman recently curated a decor set with Lowe’s.
Bronfman spoke with the Knockturnal about the excitement behind her partnerships and becoming a Pronamel spokesperson.
The Knockturnal: When were you first approached by Pronamel to essentially launch Mineral Boost? And why were you
so excited about this?
Hannah Bronfman: I’m trying to think of the beginning of when we first were approached by Pronamel. It must have been maybe just at the top of 2021. I was really excited to work with them because I have had a very long journey with my oral health. I ended up getting into an accident and I broke my teeth and I have just had a long dental journey. Through that journey, I really realized how important my oral health is to my overall wellness. I was really excited to partner with Pronamel for this new Mineral Boost product.
The Knockturnal: You’ve been a health and wellness and beauty entrepreneur and influencer for a while now. Have these initiatives and projects always been an interest of yours?
Hannah Bronfman: Yeah, absolutely. As someone who is an advocate for all things health, wellness, and mindfulness. I think it’s really important to tell stories that don’t necessarily get as much attention in mainstream media and I think that Pronamel and your oral health journey fall into that category. I’ve also gone through an infertility journey and shared that. I just like to give a voice to causes and issues that don’t necessarily get the most attention, but those incidents or those things that people are going through. It’s nice to shed light on all the aspects of health and wellness, whether
small or big. Honestly, the things that are not so trendy. I’m not really about quick fixes or anything like that, so talking about the real things that you can do to make a positive impact in your life are important to me.
The Knockturnal: Switching to your HBFIT brand— how has it been launching that?
Hannah Bronfman: HBFIT has been around for almost six years now. Taking HBFIT from a concept, an idea, to a dot com was obviously a full-on experience as a founder. Now, recently, we launched our e-com[merce] and that’s been really amazing because we’ve been able to not only dabble in some product, but really just hone in on our customer experience, and how we’re talking to our consumer. It’s been a whole new kind of learning experience, from being just a content site. That’s been really amazing and we have a bunch of products in the pipeline.
The Knockturnal: How is it balancing this heavy workload and being a new mom?
Hannah Bronfman: Honestly, time management is definitely something I am constantly working on. I have to say with COVID and everything moving to work- from home, it’s been much easier than I think it would’ve been if life continued the way it was in 2019. So, for that, I feel very lucky and blessed. There are always things that don’t get done on the to-do list, and they just carry over to the next day’s list.
The Knockturnal: You’re also a DJ. Have you found time in this madness for music? Especially since the start of the pandemic.
Hannah Bronfman: Music is definitely something that is so ingrained in our household and our family and my family when I was growing up. I actually haven’t deejayed any live events since the start of the pandemic, and to be honest, I don’t really anticipate deejaying events. I just feel like now, as a mom, and having most of my work pivot to content, I don’t really see the need for it as much. But music is definitely always on in our house and we’re always discovering new artists. We definitely consider ourselves a musical family, whether we are or aren’t deejaying.
The Knockturnal: You’ve created so many products from Beautified to HBFIT. What has been your favorite endeavor so far?
Hannah Bronfman: My favorite endeavor? That’s a tough one. I’ve definitely really enjoyed all sorts of special partnerships that I get to work on, whether it’s with Pronamel or with New Face. But honestly what I think has been really exciting for me is getting to put out my own products. We put out a CBD bath bomb last June, and this past June we followed that up with a CBD body oil. That’s been really amazing: to R&D a product, get it to market, put out a campaign for it, and really just have people experience these products in their own home, and hearing our customer feedback has been very, very exhilarating.
The Knockturnal: Any future projects or endeavors along the way that you can reveal, other than Pronamel which we will all be looking out for?
Hannah Bronfman: We have a bunch of things in the works. I’m not sure what I’m at liberty to talk about at the moment. But you can expect a few exciting things coming in the next couple months.