The Knockturnal: Tell me alittle about the concept for the logo OddFlower? What made you choose this name
Ella & Ghosty:
The Knockturnal: On your website you have the phrase “labels are for clothes” how do you both feel your designs help break societies gender barriers?
Ella & Ghosty:
The Knockturnal: How important was it for you both to create a brand that merges art, film, and fashion while challenging societal norms, gender, and boundaries? What is your goal(s) for OddFlower?
Ella & Ghosty:
The Knockturnal: What do you feel like your designs say about the both of you?
Ella & Ghosty:
The Knockturnal: Your designs incorporate vintage garments and materials that have been repurposed. When you find these materials and fabrics, what’s your creative process like when deciding how to reinvent them?
Ella & Ghosty:
The Knockturnal: You decided to have a guerrilla-style presentation for New York Fashion Week at DOORS Soho. Which was part fashion show, part performance art, the “green carpet” presentation featured live graffiti, floral installations, buckets of PBR and a new collection modeled by some of your skater punk friends and real people you met on the streets of NYC. What was your thought process like when deciding to have this presentation? Describe the overall experience?
Ella & Ghosty:
The Knockturnal: Lately we’ve seen more people within the fashion industry taking their designs and having them represent important issues and causes they feel should be seen and heard both good and bad. How important do you feel like this shift is when allowing fashion to be more expressive? Do you feel like sometimes the backlash can be worth it?
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