On July 13, 2023. Pineapple Club, Manhattan, New York.—
With such thought and careful consideration placed into creating this skincare line, it was of utmost importance that we sat with Mrs. Curry to gain exclusive insight into her personal take on self-care through skin care.
Danielle Niecey, The Knockturnal: What is the most important principle to keep in mind when it comes to skincare?
Ayesha Curry: Consistency is so important when it comes to skincare. Setting a routine and sticking with it has made the biggest difference for me in seeing my skin transform.
Danielle Niecey, The Knockturnal: Is your line geared to a specific skin type (dry/oily/combination/sensitive skin) or demographic?
Ayesha Curry: In formulating Sweet July Skin, it was so important to me that the products were clean and gentle to use. I wanted to make sure that a wide range of skin types could enjoy and benefit from these products. We also made sure that when it came to consumer testing, we had participants with a broad range of skin types, with 60% being women with darker skin tones. Sweet July [Skin] is all about inclusivity, and our skincare line is no different.
Danielle Niecey, The Knockturnal: There’s a strong emphasis placed on the three-year journey you’ve taken that inspired and cultivated this skincare line: ‘What holistic need/prompting lead you to begin this journey that led to the creation of Sweet July Skin’?
Ayesha Curry: I have always had acne-prone skin, and as I got older, I would think back to my mom and grandma who always had amazing skin. They used to always tell me about the power of ingredients like Caribbean superfoods – using simple everyday products to treat all kinds of skin maladies. I finally started taking these recommendations to heart, so much so, it inspired the Sweet July Skin line. At the foundation of each of these products are nutrient-packed island ingredients like papaya, guava, and lychee seed – all inspired by my heritage and the strong Jamaican women in my life.
Danielle Niecey, The Knockturnal: Beauty is only skin deep: Can you share your philosophy on skin integrity as it pertains to self-care, personal beauty, self-esteem, etc.
Ayesha Curry: For me, healthy skin has been a source of confidence. It’s the first thing people see when they meet you, so it’s worth investing in. Through the years I’ve also learned to really appreciate the ritual of my self-care routine, taking a little time out of a hectic schedule has become something I look forward to; which is why I wanted products that not just work but are enjoyable to use. Everything in the [ Sweet July Skin] line is sensory, it truly is like treating your skin to an island vacation.
We closed the interview with a huge token of gratitude for her time and a quick selfie in which Ayesha absolutely lit up with an extraordinary glow. I couldn’t wait to get home and to try the goodies bag made available at the exclusive Pineapple Express Club gathering for Sweet July Skin.
Sweet July Skin is available for purchase on the company website: SweetJulySkin.com