Sean “Diddy” Combs and the Makers of CÎROC Ultra Premium reported that CÎROC Apple is the best-selling new vodka innovation of 2016.
If the success in the worlds of music, fashion and beverages wasn’t enough for Diddy, now he scored a major recognition through his newest flavor of CIROC vodka. CIROC Apple is now officially a best-selling vodka innovation of the year.
Just in time for the official start of the season, CÎROC Apple has also been announced as the newest variant to be added to the CÎROC Summer Collection. The collection already features CÎROC Pineapple, CÎROC Peach and CÎROC Coconut and celebrates the best combination of flavors for the summer.
“I am so proud that CÎROC Apple is #1 this year,” said Diddy, Chairman of Combs Enterprises. “We always work hard to be the best – and it feels great to know that our audience loves CÎROC Apple as much as we do. Overall the brand continues to cultivate huge success by breaking boundaries and always pushing the envelope in the spirits industry.”
To further encourage consumers to get into the summer spirit, CÎROC will support the Summer Collection with dedicated in-store POS, digital and social media. Throughout the season CÎROC will also host daytime pop-up events at the hottest pools, rooftops and lounges across the nation. By night the brand turns up the heat and offers its summer cocktail selection to audiences at the hottest clubs and select marquee events.