This summer, Crown Royal has joined forces with beauty and lifestyle creator Jackie Aina, the co-founder of FORVR Mood, to toast to Black entrepreneurship with the launch of their limited-edition FORVR Mood x Crown Royal Blackberry candle, aptly named “Berry on Top.”
The “Berry on Top” candle is a delightful fusion of the rich, sophisticated notes of Crown Royal Blackberry Whisky and the luxurious scents that FORVR Mood is known for. This limited-edition candle captures the essence of summer indulgence, with a scent profile that combines the juicy sweetness of blackberries with a hint of royal elegance. To mark this exciting partnership, Crown Royal and FORVR Mood hosted an exclusive event in Los Angeles, The Crown Royal Blackberry Stand x FORVR Mood By Jackie Aina. The event reimagined the classic neighborhood lemonade stand, transforming it into a vibrant space where creativity met curiosity.
Guests were treated to refreshing Crown Royal Blackberry cocktails, perfectly complementing the unveiling of the “Berry on Top” candle. The atmosphere was infused with a sense of nostalgia and innovation, offering attendees a unique experience that celebrated both the heritage of Crown Royal and the contemporary flair of FORVR Mood.
WEST HOLLYWOOD, CALIFORNIA – JUNE 13: Products on display during The Crown Royal Blackberry Stand x FORVR Mood by Jackie Aina on June 13, 2024 in West Hollywood, California. (Photo by Presley Ann/Getty Images for Crown Royal)
Crown Royal and FORVR Mood’s collaboration extends beyond the product and event. Both brands are proud supporters of Black Girl Ventures, a 501(c)(3) organization dedicated to empowering underrepresented women-identifying founders. Black Girl Ventures provides crucial access to community, capital, and capacity building, helping these entrepreneurs achieve their business milestones and entrepreneurial dreams. By partnering with Black Girl Ventures, Crown Royal and FORVR Mood are not only highlighting the importance of Black entrepreneurship but are also actively contributing to a more inclusive and supportive business environment.
The Crown Royal Blackberry Stand x FORVR Mood By Jackie Aina brought together individuals from diverse backgrounds to celebrate shared passions and support a meaningful cause.
The limited-edition “Berry on Top” candle serves as a fragrant reminder of what can be achieved when creativity and entrepreneurial spirit are nurtured and celebrated. As we dive into summer, this collaboration stands as a beacon of innovation, creativity, and the enduring importance of supporting Black entrepreneurs.