On Wednesday, May 6, 2015, The Social Co. hosted a first-time preview party at the unopened STK restaurant inside the W Hotel - West Beverly Hills.
A long list of well-known celebrities, editors and bloggers were in attendance, including Adelaide Kane, Torrance Coombs and Jonathan Keltz of TV series Reign. Other guests included Kali Hawk of New Girl, Miss USA ’11 Alyssa Campanella, and Cambria’s Claudio Sanchez, Travis Stever, Zachary Cooper, and more.
The W Hotel – West Beverly Hills just completed a $25M renovation, including the addition of destination restaurant STK. The party was hosted in the restaurant’s unfinished space – scheduled to open next month – and transformed for the evening by the W Hotel.
“The W Hotels team did a tremendous job of marrying luxurious, bold decor with the raw, unfinished space at STK,” said Natalie Zfat, event host and co-founder of The Social Co. The Social Co. is a creative agency specializing in social media. Headquartered in New York City, founders Chondra Sanchez and Natalie Zfat host an annual dinner each spring on the west coast for clients, partners and friends. “This dinner will go down as of the most special and memorable events we’ve hosted at The Social Co.” said Zfat.
LOS ANGELES, CA – MAY 06: Actors Torrance Coombs, Adelaide Kane and Jonathan Keltz from the TV series Reign attend The Social Co. Dinner Party hosted by Natalie Zfat and Chondra Sanchez at W Los Angeles – West Beverly Hills on May 6, 2015 in Los Angeles, California. (Photo by Paul Redmond/WireImage)