Former Murder Inc. Records Vice President Chris “Gotti” Lorenzo is carving out a new lane for emerging artist to get exposure with his Add Ventures Music.
On Thursday (January 14th), at New York’s Stage 48, Gotti along with his brother Irv, Murder Inc artist Ja rule, Ashanti, and Add Ventures Music member artist such as Boogie Byrd came out to celebrate the official launch of the company. Ja Rule gave a brief performance at the launch party in which he performed some of his biggest hits such as “Livin’ it Up,” and “Always On Time” where he was joined onstage by Ashanti.
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Add Ventures Music is a digital distribution company which gives the artist 100% ownership of their masters; allowing for the artist to have complete control over how they monetize their music. Some of the services that Add Ventures Music offers to artist include DJ & Radio Promotion, Marketing, Music Video Production, Mixing & Mastering, and Live Event Touring. Some of the distribution partners that Add Ventures Music is affiliated with include Pandora, Vevo, Youtube, Shazam, iTunes and Amazon.com. Add Ventures Music has added a Latin Music Division catering to the Latin community domestically and internationally.
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As for if there is a certain criteria to be a Add Ventures Music artist Chris Gotti simply said, “I accept every and all artist. My job isn’t to A&R them. My job is to give you the access to all these different things that can help you monetize your business and help you get seen and heard. My job is to get you seen and heard and then show you how to monetize your business that’s it.”