NÜTRL Vodka Seltzer just got the pop of color that we all need.
“NÜTRL is springing into the season with a bright new campaign featuring Saturday Night Live star as Günter. We adore this fun campaign that showcases NÜTRL’s light and refreshing taste.
Made with vodka, seltzer and real juice, NÜTRL is a perfect drink for this season to bring your senses to soaring new heights. Winter is over – get your bounce back with this delightful option.
Günter is obsessed with great taste and intentional choices and with Chloe has made it her mission to introduce the world to this delicious spirits-based seltzer. Throughout the campaign, Günter appears in sleek, monochromatic looks with simple pops of color, paying homage to NÜTRL’s real fruit flavors and distinct, uncomplicated aesthetic.
“I was very intrigued when NÜTRL came to me and asked to help develop their new spokesperson,” says Fineman. “I had a ton of fun working with the team to bring to life this wacky yet instantly lovable vodka seltzer enthusiast who appreciates the finer things in life and knows what it takes to make a quality drink.”
“NÜTRL. The One with the Umlaut.” is an integrated, national campaign that will roll out across on connected TV, digital, OOH, social, radio and retail throughout 2023. The campaign is inclusive of four 15 second spots and four unique 6 second spots that each highlight a hero flavor within the brand’s portfolio, including Pineapple, Watermelon, Lemonade and Cranberry. To view NÜTRL’s spots, “NÜTRL. The One with the Umlaut,” “NÜTRL Pineapple ‘Tropical Baby’,” and more, visit NÜTRL’s YouTube page.