Fashion & Beauty

Owner Paige Beuning created PVB The Label to highlight issues concerning the ocean, plastic and fast fashion.

To make the world a healthier place to live, Paige decided to create swimsuits made from Econyl to build and develop sustainable communities, in a creative and positive manner. The Knockturnal spoke with Paige about PVB The Label growing in the future, and helpful tips for entrepreneurs.

The Knockturnal: Where do you see PVB the Label 10 years from now? 

Paige Beuning: In 10 years, I see PVB The Label empowering millions of people with positivity, creating new ways to be more sustainable, and helping other brands implement more eco-friendly practices.  

The Knockturnal: PVB The Label was created to bring attention to the issues of the world with ocean waste, plastic waste, and fast fashion. How do you think that people can help make the world a healthier and cleaner place to live?

 Paige Beuning: Buying quality over quantity. In today’s world, it can be so much easier to choose fast fashion, because of timeliness and convenience.  But where do those clothes end up? There is a massive ripple effect when choosing fast fashion.  Something to consider when shopping is buying quality products instead of a lot of crappy things.  Try to find clothes that will have a long shelf life.  

 The Knockturnal: What improvements would you like to see from fashion designers and store owners? 

 Paige Beuning: I would love to see fashion designers and store owners using more eco-friendly shipping supplies.  For instance, all of PVB’s “plastic” bags are biodegradable, our tissue paper and tape are recycled and can be reused, and our suits are made from ocean waste! 

The Knockturnal: The mission of PVB the label is to make people feel confident and happy. Through your business, do you plan on creating more bathing suit designs for plus-size women? 

 Paige Beuning: Yes! We have been working hard with our manufacturer to create new sizes for PVB! We are so excited to start carrying plus-size swimwear in season 3!

 The Knockturnal: How did you first get the idea to start PVB the label and what experiences helped shape the focus of the business to create awareness about the world?

 Paige Beuning: I have loved the ocean since the day I was born.  I had millions of swimming suits growing up because I lived on a lake in Minnesota.  Recently, I got my Master’s Degree in Fashion Marketing and something that we discussed a lot was sustainability in the fashion industry and how detrimental it is to our Earth.  Instead of just talking about it, I wanted to do something about it.  I wanted to make a real impact and hopefully inspire others to help too.  As PVB The Label grows, we are finding more ways to create a healthier planet. 

The Knockturnal: On the website, I was impressed by the diversity of the women showing the swimsuits but also the different body shapes. In today’s society many women want to physically look a certain way, what advice would you give men and women about body image and self-confidence?

 Paige Beuning: YES! Our three pillars of our business are inclusivity, positivity, and sustainability.  We want everybody to feel included, feel loved, and feel confident. Confidence is not just a trait people have; it is a skill. It can be learned and worked on.  In my opinion, everybody should learn to be confident because literally, everybody is beautiful in their own way (cheesy, I know).  Life is too short to not love the amazing body you are in! 

 The Knockturnal: Can you give some necessary steps that people should take into consideration when creating a business? 

Paige Beuning: If you are considering creating a business, make sure that you are 100% passionate about it, willing to learn, willing to make mistakes, willing to have sleepless nights, and have a strong mission.