Calvin Klein launches new “ck2” campaign.
Calvin Klein is launching a major project called “ck2” which is a follow up to the brand’s best-selling 90s icon, ck1. Following the footsteps of ck1, the groundbreaking gender-free fragrance celebrates the limitless connections that can exist between two people. The new fragrance includes scents of mandarin, sandalwood, violet leaf, wasabi, and wet cobblestones.
This creates an experience that can be shared together in love, lust, and friendship. “ck2” was designed to celebrate the differences that make connections richer and define what makes us unique.
The fragrance officially launches in February, but is available at World Duty Free airport stores now .
A World Duty Free spokesperson commented: “We are continually looking for opportunities to bring new and exciting products to our customers by launching exclusively ahead of the domestic market; WDF has already done this very successfully with a number of great brands, underlining the scale and reach of beauty within travel retail.
“We are delighted to bring CK2 to WDF’s customers a full two months ahead of its availability off airport and expect to see very strong sales results on the back of this exclusive launch.”
Calvin Klein has revealed the ad campaign that was shot by art-world darling Ryan McGinley (youngest person to date to score a solo show at the Whitney Museum), and features a cast of upcoming models and influencers.