The Cactus Casa in Palm Desert, also known as @casablanchepalmsprings hosted a two part influencer #CactusBrunch event over the Coachella weekends to kick off their inaugural wellness-focused daytime activation. Influencers, Models and Notables such as Mackenzie Dipman, Adison Justis, Bryant, Avery Justis, Hannah Linderman, Kailyn Shephard, Amanda Leigh, Juliet Hartly, Maryam Zolghadr, Sergio Farias, Desiree Floress, Julia Brevetti, Christian Osorio, Skeet Ulrich, Delilah Belle, Holly Scarfone and more stopped by to enjoy tasty treats, hydrating beverages and indulge in beauty moments before heading to the Coachella Music and Arts Festival.
Beauty maven Diana Madison was on hand Weekend 1 to showcase her latest products from Diana Madison Beauty, which just launched in Neiman Marcus nationwide. Her signature Glowtopia face oil features Prickly Pear cactus, and has developed a cult following for smooth complexion and eczema free skin. Diana Madison Beauty was also featured at the Revolve Festival over Weekend 1 with her all new Glow Factor face masks.
Weekend 2, Luxury Skincare brand Miage showcased their latest offerings, with their age-defying products to minimize the look of fine lines and Vital C collection perfection for activities in the desert, with its core leveraging a proprietary La Milpa cactus solution. Their hydrating lip gloss is the perfect protectant against the Coachella valley desert sun.
To keep hydrated, influencers enjoyed some pool time and sipped on 100 Coconuts coconut water, Single ingredient coconut water infused with 100% pure agave, also just launched a CBD collection.
Also being served at the #CactusBrunch Weekend 1, was Free AF beverages. Free AF make non-alcoholic expressions of your favorite cocktails that are tasty AF — clean, beautifully refreshing, and enhanced with Afterglow™. #CactusBrunch highlighted their Paloma flavor, but they also make an Apero Spritz, Vod%a Spritz and Cuba Libre, all alcohol free.
Weekend 2 featured non-alcoholic beer, Suntory All-Free. Attendees sipped on the NA beer poolside from the Suntory cart for a refreshing beer-free buzz, pre-festival. Suntory invites tasters to free themselves with the ultra-crisp, ultra-light, ultra-refreshing flavor of All-Free, Japan’s favorite beer-alternative refresher with no alcohol and zero calories. The influencer enjoyed liquor-free mock-tails and the NA beer at the daytime bash, meant to revive, refresh and hydrate for a wellness focused thematic.
Snacking treats included Uncle Fluffy, the Japanese light and fluffy cheesecakes, who just debuted a new cafe in Riverside, CA, as well as Cookie Pop, Candy Pop and Cereal Pop popcorn in flavors such as Twix, Nutter Butter, Sour Patch Kids and Fruity Pebbles, as well as other daytime delights like fruit and charcuterie. No daytime event is complete without sunglasses, which Fruity Pebbles provided on-trend with neon pink, lime green and blue clear tinted sunnies.
Photo gallery featuring the influencers at Cactus Casa over the Coachella Weekends.
All photos courtesy of The Influence who produced the activation.
For more follow #CactusBrunch #CactusCasa and @casablanchepalmsprings