Attention country music lovers! Get your cowboy boots ready!
America’s popular beer brand, Budweiser is celebration the American spirit with the launch of their new country club. They are bringing an experience to country music fans like no other.
The three- level structure country club will provide guests with elevated views of stages at a few of country music’s hottest festivals including Country 500, CMA Fest, Faster Horses and Battle of Bristol. Its first appearance is set to take place at Stagecoach Festival in Indio, CA in late April.
The open-air club will feature two 20-foot bars, Budweiser’s signature draught towers, outdoor games and goods for purchase from local craftsmen.
“The best country music celebrates freedom and the American spirit, which are at the heart of the Budweiser brand,” said Ricardo Marques, vice president, Budweiser. “We want country music fans who live life on their own terms to think of Budweiser as the beer for them, and we’re excited to reach more of them this year through our stronger presence at events and musician partnerships.”
Along with opening up a hot new country club Budweiser is partnering up with two of country music’s biggest stars, Florida Georgia Line and Thomas Rhett who share the view of living on their own terms. Budweiser will be the official sponsor of Multi-Platinum duo Florida Georgia Line’s “Dig Your Roots” nationwide tour where fans attending their concerts will get the chance to see the brand onstage and feature in pre-show videos at each stop. Budweiser will also create an online video series with the band and sponsor the band’s album release concert in the upcoming months.
“We’re thrilled to bring Budweiser into the FGL family, as we love their devotion to country music,” said band member Brian Kelley. His bandmate Tyler Hubbard continued, “Budweiser is such an iconic American brand and we’re thrilled to be partnering with them in helping us bring our music to the fans nationwide.”
The brand will also offer a behind-the-scenes look into Thomas Rhett’s tour and creative process through a online video series.
“We’re always looking for a way to do something cool and new with our fans,” said Thomas Rhett. “I already know we’re going to have a good time this summer out on the road, but teaming up with Budweiser is going to make the experience that much better. It’s going to be something all our fans can get into on the road, but also at home when they can’t make it out to a show.”
Fans will get a chance to throw back a few beers with both acts at the Budweiser Country Club between performances at CMA Music Festival in Nashville.
Want to celebrate the American spirit for yourself? Here are the evnts the Budweiser Country Club will make an appearance:
- Stagecoach Festival in Indio, CA (April 29 – May 1)
- Country 500 in Daytona Beach, FL (May 27 – 29)
- CMA Music Festival in Nashville, TN (June 9 – 12)
- Faster Horses in Brooklyn, MI (July 15 – 17)