Buchanan’s Whisky brought energy, culture, and community together in Los Angeles with the unveiling of its first-ever FIFA World Cup 2026 Spirit Collection.
Created in collaboration with Kids of Immigrants (KOI), the launch event felt less like a product reveal and more like a full-on cultural celebration—bringing out creatives, tastemakers, and members of both brands’ extended “familia.”
As an official supporter of the tournament in North America, Buchanan’s used the moment to showcase not just a limited-edition release, but the deeper meaning behind it. The collection—featuring three DeLuxe Blended Scotch Whisky bottles and one Pineapple expression—captures the essence of fútbol culture, honoring the fields, streets, and stadiums where passion for the game truly lives. Each design reflects the journey fans and players take, turning sport into something emotional, communal, and global.
The event itself leaned all the way into that spirit. Guests stepped into an immersive exhibition curated by KOI, where the vibrant designs and storytelling behind the collection came to life. The space felt like a bridge between art and sport, inviting attendees to connect with the brand in a more meaningful way.
Of course, the night wasn’t complete without celebration. Attendees sipped on the signature Buchanita—Buchanan’s official serve for the tournament—while moving to the sounds of reggaeton, salsa, bachata, and more. The music, drinks, and atmosphere all worked together to reflect what Buchanan’s stands for: bringing people together, honoring heritage, and celebrating culture on a global stage.
With the collection hitting select retailers and online starting April 1 Buchanan’s isn’t just selling bottles—it’s offering a piece of the World Cup experience, rooted in community, culture, and connection. The brand is the Official Supporter of the FIFA World Cup 2026 in North and Latin America.