Every year Coachella brings out the hottest names in Hollywood and this year is no different. It’s not easy juggling full days on the festival grounds and the countless mansion parties that take place all day and night, but there are some happenings that simply can’t be missed.
The McDonald’s All Day Breakfast party at the Bootsy Bellows Estate is that party. Imagine a massive Palm Springs residence transformed into a giant McDonald’s. With fresh, hot fries, a variety of smoothie flavors and breakfast items served up on platters at every turn, we were constantly reminded that Mickey D’s now serves breakfast all damn day. Other highlights were the huge ball pit, which seemed to be a Kellen Lutz favorite, a karaoke booth, a pair of gigantic golden arches and exciting DJ sets and performances by Mia Moretti, Devin Lucien, Moxie Raia, Jimi Tents, Post Malone and Belly.
Photo Credit: Rick Williams
Capturing the essence of “What Happens Here, Stays Here” (WHHSH) and adult freedom, Las Vegas unveiled its limited edition #WHHSH Beer this month during one of the nation’s largest music and arts festivals in Palm Springs, April 16-17. Guests celebrated the unveiling of the destination’s craft brew with performances by chart-topping artists, delicious culinary offerings from top Vegas’ eateries, beauty services from the leading glam squads of the Strip, surprise celebrity guests and much more.
#WHHSH Beer is the first of Las Vegas’ limited edition #WHHSH products to be introduced. As the newest element of the iconic WHHSH campaign, these unique products allow Las Vegas to extend its appeal beyond travel and tourism, engage audiences in a way that no other destination does, as well as create a tangible extension of the famous Vegas experience.
Celebrities and influencers enjoyed signature coffee cocktails provided by High Brew Coffee and water courtesy of Essentia. Diadora had a dedicated gifting area for VIPS in the Style Cabana alongside Related Garments, who is known for being the world’s first matching socks and underwear company. Flower Children Only created custom-made flowers for guests in attendance while partygoers also had the luxury of getting their hair styled courtesy of Batiste’s Dry Shampoo. SPLAT Hair offered temporary hair coloring services using their “SPLAT Chalk.” V-MODA had a headphone display and showcased their collection of luxury headphones. Absolut provided specialty sips to keep the party going while attendees swayed to the beats of the live music being played.
Celebrity guests spotted included Kellan Lutz, Amber Rose, Icona Pop, Kat Graham, DNCE and more!
MCM Worldwide launched the MCM Rockstar Vanity Case at . The new ULTIMATE music festival accessory has been redesigned as the perfect festival and summer travel necessity, inspired by Rihanna’s vintage MCM Vanity Case the updated style Kylie Jenner, Kendall Jenner, Hailey Baldwin, Justine Skye, Bebe Rexha, Jordyn Woods, Barbie Ferreira, Andreja Pejić , Chantel Jeffries, Anastasia Karanikolaou (Stassie Baby)DJ’s Simi & Haze and can be worn multiple ways with its removable crossbody strap. The MCM Rockstar Vanity Case is available in cognac and black MCM Visetos logo and retails for $495 at MCMWorldwide.com and select MCM Worldwide retailers.
Moët X Revolve Clothing hosted a “Welcome to the Desert Party” at the V Hotel. Chic ladies including Chiara Ferragni, Hailey Clauson, Aimee Song, Rocky Barnes and many many more showed up to kick off the iconic weekend in festival-ready outfits from Revolve. The fashionistas accessorized with white goblets of Moët Ice, the first champagne designed to be served over ice, garnished with fresh fruit. Elsewhere in the dessert, celebs such as Emma Roberts, Suki Waterhouse, Cara Santana, Jesse Metcalfe and Zach Braff sipped on Moët Imperial at The Retreat Palm Springs.
Photo Credit: Getty Images
Over the weekend, Isaiah Mustafa (Old Spice Guy, “Shadowhunters”) helped kick-off Old Spice’s year-long partnership with Tough Mudder, along with thousands of athletes taking on its grueling 10+ mile obstacle course, at Glen Helen Raceway in San Bernardino (with 30+ more events to come across the U.S.) As the official Anti-Perspirant/Deodorant and Body Wash of Tough Mudder, Mustafa was on hand to show participants that there’s no better proving ground for the new Hardest Working Collection, Old Spice’s most powerful product line-up that takes performance to legendary extremes, giving advice and high fives to participants from the Start to Finish Line, with a pit stop at Old Spice’s Mud Mile 2.0 and Pop & Lock obstacles.
The Obstacles
- Mud Mile 2.0 – Lend a hand, take a hand; pay it forward, give it back – this obstacle is all about going the extra mile. With waist-deep mud pits and slippery mounds to mount, Mud Mile is a classic Mudder fan favorite.
- Pop & Lock – Found in the Mudder Village, both participants and attendees can test their strength against the ultimate escalating pull-up bar. Achieve legendary status by using a movable pull-up bar to ascend over the structure, one bar at a time.
