Ketel One did not hold back on the goodies Wednesday evening at SIR Stage 37 in Manhattan, where some of New York’s entertainment tastemakers were delighted with the brand’s debut De Nolet.
Famously known as the bartender’s drink, a circulation of specialty cocktails was served throughout the venue while guests were provided with an interactive Ketel One experience around the brand’s long-standing heritage. In addition to the endless opportunity of free drinks, there was food, a fantastic set by DJ Kiss, a photo booth, along with different drinking stations around the room, and a taste testing of several Ketel One flavors assuring the full De Nolet – Ketel One experience. Special performances by Blood Orange and “Gossip Boy” Penn Badgley’s band MOTHXR were added bonuses as the event went on. Both bands served up awesome tunes that will surely compliment any summer soundtrack.
Badgley’s Brooklyn-based MOTHXR was a pleasant surprise to the Stage 37 platform. Penn started the band with friends Simon Ocroft, Darren Will and Jimmy Giannopolous and debuted their first song “Easy” this past February. As summer edges closer, and the relentless flow of event invites begins to crowd inboxes, there’s no doubt that Ketel One vodka will be in the mix.
-Sade Graham