A lavish immersive experience showcased the wonderful world of Better World Fragrance House Summer Mink.
Drake’s Better World Fragrance House hosted an immersive experience at Storied NYC this New York Fashion Week. On Sept. 10, hundreds of invited guests gathered to to delve into the world of Summer Mink Eau de Parfum. Bringing the fragrance’s story to life through curated design, sensory moments, and storytelling, guests enjoyed an evening of scent discovery with interactive storytelling and transportive photo moments.
NEW YORK, NEW YORK – SEPTEMBER 10: A view of atmosphere at the Better World Fragrance House Summer Mink Immersive Fragrance Experience at Storied NYC on September 10, 2025 in New York City. (Photo by Jason Mendez/Getty Images for Better World Fragrance House by Drake)
The first Eau de Parfum by Drake is a captivating expression that many at the affair enjoyed being amongst the first to enjoy it. A universal fragrance inspired by the beauty of juxtaposition. Summer Mink embodies the unexpected—the indulgence of wearing mink in the summer, defying conventions of seasonality and gender while embracing bold sophistication.
Drake’s relationship to scent is deeply personal. Over the years he has worked to develop distinctive scents to curate and improve space. Working with leading perfumer, Michael Carby and Givaudan – a leader in the fragrance industry, BWFH has brought his vision to life. Better World Fragrance House aims to create a better world through scent.
(Elizabeth Shrier Photography)
Notable attendees included: Michael Carby, GivaudanPerfumer and Creator of Summer Mink, Sonia Tucker- Influencer & Model, Patrick Beverly – ProfessionalBasketball Player, Miles McBride – NewYork Knicks, Julienco (JulianClassen) – Youtuber & Influencer, Blaise French- Actor, Model, NBA Agent & Influencer, Aaliyah Jay -Media Personality & Influencer, Anthony Ramos -Actor & Singer, Dreezy -Rapper & Singer, Jeffrey Chang -Singer-Songwriter, Gallienne Nabila- Miss South Caroline, Beverly Naya -Actress, Mehgan James -TV Personality & Podcaster, and Victoria Brito – Model, Host& Personality.
In addition to experiencing Summer Mink, guests indulged in custom cocktails inspired by the fragrance and were gifted a travel spray with a custom embossed case to remember the evening.
Here is to a beautiful New York Fashion Week for all ignited by the scent of Better World Fragrance House.