Last night, Olvera Street in Los Angeles was transformed into a vibrant celebration of Música Mexicana.
Global sensation Becky G teamed up with PATRÓN Tequila to launch their highly anticipated PATRÓN CRISTALINO. The exclusive event honored the rich traditions of Mexican culture while highlighting the innovative future of both music and tequila.
The night began with an intimate tasting session featuring PATRÓN Anejo and PATRÓN Cristalino, paired perfectly with chocolates and tacos. Guests were treated to a unique culinary experience that set the tone for what would be an unforgettable showcase.
Becky G’s Electrifying Performance
As the main event unfolded, Becky G took the stage and delivered a showstopping performance. She wowed the crowd with an unreleased single, “Bluetooth,” and performed hits like “Chanel” and “Shower.” Her energy was contagious, and the audience was fully engaged throughout the night.
For the first time ever, Becky G was joined by fellow Mexican artists Gabito Ballesteros and Tito Double P. Together, they raised a glass of the new PATRÓN Cristalino in a special toast to Mexican culture and the future of Música Mexicana.
Collaborations That Stole the Show
Gabito Ballesteros performed his hit singles, “LADY GAGA” and “Neta,” while Tito Double P captivated the audience with “EL LOKERON” and “DOS DIAS.” Their collaborations with Becky G made the night even more memorable, showing the unity of Música Mexicana and its promising future.
The event was attended by an array of VIP guests, including influencers and stars from reality TV. Their presence added to the overall excitement of the evening, making it a night to remember.
PATRÓN Tequila’s Commitment to Tradition and Innovation
Throughout the event, PATRÓN Tequila showcased its dedication to both tradition and innovation. D-J Hageman, VP of Marketing, spoke about how PATRÓN CRISTALINO sets a new standard for tequila. “It’s bold and modern, yet deeply rooted in tradition, just like the Música Mexicana we’re celebrating.”
Becky G also shared her pride in her Mexican roots and the importance of this collaboration. “PATRÓN CRISTALINO is a testament to our culture’s future, just like the music we’re celebrating today,” she said.
A Celebration of the Future
As the night came to a close, it was clear that PATRÓN CRISTALINO and Música Mexicana are both poised to make waves on a global scale. The event was more than just a launch—it was a celebration of culture, creativity, and the bold future ahead.
- PATRÓN Tequila | Instagram: @patron & TikTok: @patron
- Becky G | Instagram: @iambeckyg & TikTok: @iambeckyg
- Gabito Ballesteros | Instagram: @gabitoballesteros & TikTok: @gabitoballesteros
- Tito Double P | Instagram: @titodoublep & TikTok: @titodoublep
ABOUT PATRÓN CRISTALINO
Rooted in Mexican craftsmanship and tradition, new PATRÓN CRISTALINO pairs a time-honored, handcrafted production process with modern techniques to remaster the finest PATRÓN Añejo, delivering a tequila that’s distinctly clear, deliciously smooth and proudly additive free. Cristalino tequila is still relatively new to the U.S., and in a time when tequila drinkers are demanding more – more luxury, sophistication, unique experiences – PATRÓN CRISTALINO is a game-changer, setting a new standard for the category. As a testament to our artisanal house practice, PATRÓN CRISTALINO is crafted with the highest quality ingredients — including 100% Weber Blue Agave crushed using both the roller mill and the Tahona methods — and filtered through wood charcoal to produce a sweet and velvety smooth tequila, clear as crystal. PATRÓN CRISTALINO is available in U.S. retailers for an SRP of $79, and the superior choice for tequila drinkers looking for a sipping tequila served neat or on the rocks. Learn more on the website.