Beauty squared is a new kind of beauty show focused on showcasing upcoming clean beauty brands. While most major beauty shows spotlight already well-known beauty brands, beauty squared allows a more intimate interaction between the brand and consumer.
If you’re on the hunt for new clean beauty brands, Beauty Squared may be the event for you. Unlike some of the major showcases in the beauty industry, Beauty Squared is a public event that allows for brands to give a more personal touch in their client interactions.
“We’re sharing healthy ways to be beautiful.” shared Event Director, Samantha Silverberg. Silverberg also shared that Beauty Squared specifically looks for clean beauty brands whether they be vegan, gluten-free, or even parabens free.
Beauty squared poses as a great opportunity for not only us as consumers, but for upcoming beauty brands as well. “This is a very curated networking event” shared Silverberg. Because of the intimate atmosphere, it gives brands the opportunity to have one on one time with stylists, journalists, or anyone interested in their product.
Amongst many of the amazing brands being presented, brands like Blackout Mask and River Organics really stood out.
River Organics is an independently owned beauty company that is based in North Carolina, USA. With plant oil-based products and recyclable packaging, this brand is a clean beauty enthusiasts dream. Their makeup and skincare line focuses on a “less is more” approach while still staying on trend with a variety of eye, lips, and face products that are suitable for a wide range of skin types. Their products can be found at https//.riverorganics.org anon Instagram @riverorganics.
Australian brand, Blackout Mask, was created by founder, Scarlett Hrlee, to revolutionize skincare as we know it. Blackout Masks are not only vegan but parabens, sulfate, silicone, and fragrance-free. Each mask can be used seven times and comes with an adorable spatula for a mess-free application. Alongside being a clean beauty conscious brand, they are also incredibly affordable with price points starting at 18$. Check them out at https://blackoutmask.com and on Instagram @blackoutmask.