Anitta is using her “Beat of Joy” campaign with Lay’s to celebrate the beauty of the Latinx community

In Latin American territories and among their descendants, Anitta is one of the most recognizable performers in the game. And a decade after the girl from Rio signed her record deal with Warner Music [Brazil], she is receiving her flowers in the U.S. through new collaborations, pop-inspired releases, and global partnerships, including Lay’s. “As I continue to grow as an artist and a person, I do my best to focus on the positive and choose joy in every situation — to stay golden,” the singer-songwriter explained.

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