Anita La Mamma del Gelato Joins the Times Square Neighborhood

As the chill of the winter months begins to swirl the air, Anita La Mamma del Gelato has proven to be a top placeholder in the sweet treat wish list this holiday season. With storefronts already in Nomad and the Upper East Side, Anita Gelato opened its third Manhattan location in Times Square last Wednesday, November 1, 2023. Known for their decadent and extravagant flavors like the Cookieman or Hazelnut Crunch, Anita’s is no stranger to the fan-favorite notoriety.

            Mama Anita and son Nir developed the first recipes in 1998 in their cozy Mediterranean kitchen much to the delight of their neighbors and friends. Although the ice cream shop has come a long way from its modest beginnings, the warmth and distinctiveness of Anita’s remains well-established. Morning Supervisor, Nicole Ramos, reveals that the secret to the charm is their daily affirmations with the team members, ensuring that each customer leaves not only with magnificent ice cream but a feeling of being a part of the Anita Gelato Family.

            The store itself takes on the vibrance and whimsical spirit of the neighborhood as pink and green decorate the room. Each wall is accented with bold, almost tattoo-like inspired artistry which complements their equally one-of-a-kind flavors!

With over 150 rotating flavors of gelato, frozen yogurt, sorbet, and ice cream, Anita’s champions the “something for everyone” objective. Their ability to capture the decadence of classic desserts like the Pavlova and Berries, or the Creme Brûlée Pistachio Crumble into the perfect scoop is remarkable. Ms. Ramos reveals that combining two flavors like their Salted Chocolate and White Chocolate Coconut Almond just adds to the magic of Anita’s.

Between homemade recipes and the inclusion of sugar-free and vegan flavors, Times Square’s Anita La Mama del Gelato will undoubtedly be the new go-to spot for a sweet treat!