Emma and Alex Watson, the dynamic sibling duo, have officially introduced their luxury modern gin, Renais, to the U.S. market.
Marking this grand debut, Alex Watson and their father, Chris Watson, hosted an intimate dinner at Tesse in West Hollywood, California. The event provided a unique opportunity for guests to preview Renais Gin in a sophisticated yet welcoming setting.
The launch event at Tesse was a carefully curated experience that showcased the elegance and craftsmanship behind Renais Gin. It wasn’t just a celebration of a new product but also a tribute to the Watson family’s enduring legacy and innovative spirit. The intimate dinner provided a perfect backdrop for sharing the story behind Renais Gin, fostering a deeper connection with guests through storytelling, craftsmanship, and a shared appreciation for fine spirits. Attendees were treated to a martini master class led by Jack Sotti, an award-winning bartender and the Director of Brand for Renais. Sotti’s expertise and passion for mixology were evident as he guided guests through the art of creating the perfect martini, highlighting the distinct qualities of Renais Gin. Each guest also received a personalized cocktail kit to continue their mixology journey at home, ensuring the celebration of Renais Gin extended beyond the evening.
The story of Renais Gin is deeply rooted in the Watson family’s rich history of winemaking. Co-founders Alex and Emma Watson were inspired to create Renais more than three decades after their father, Chris Watson, planted their vineyards in the renowned wine region of Chablis, Burgundy. This heritage of viticulture and a deep appreciation for the terroir of Burgundy significantly influenced the creation of Renais.
Renais Gin, particularly its First Edition, which initially launched in the UK in 2023, is a testament to innovation and sustainability. It is distilled from upcycled French wine grapes, an approach that not only honors the Watson family’s winemaking tradition but also emphasizes environmental responsibility. This bold and vibrant gin captures the essence of Burgundy, drawing inspiration from the region’s people, produce, and provenance. The use of upcycled grapes adds a unique dimension to Renais, setting it apart in the luxury gin market. It has already garnered acclaim for its distinctive flavor profile and exceptional quality. Its introduction to the U.S. market is a significant milestone for the Watson siblings, reflecting their commitment to expanding the brand’s reach while maintaining the artisanal integrity that defines Renais. The gin’s complex yet harmonious blend of botanicals offers a fresh and modern take on a classic spirit, appealing to connoisseurs and casual drinkers alike.
As Renais Gin makes its way into the U.S. market, the Watson siblings are poised to continue their journey of innovation and excellence. Emma and Alex Watson’s vision for Renais is not only to offer a premium gin but to create moments of connection and enjoyment, inspired by their family’s rich heritage and dedication to quality.
Price: $65.00
Availability: US – Available online in 40 states and in select Los Angeles and Orange County retail locations
International – Launched in the UK in May 2023 and has since established itself in British, Italian, German, and Australian markets ABV: 40%
Ingredients: Renais is boldly infused with natural botanicals, including Juniper Berries, Cubeb Berries, Kimmeridgian Stone, Acacia Honey, Linden Flower, Lemon Peel, Whole Lime Slices, Angelica Root, Rock Salt, Coriander Seed and Grand Cru Grapes